The Royal Bournemouth and Christchurch Hospitals NHS Foundation Trust (RBCH) has joined a national social media movement started by a terminally ill doctor to improve patient experiences across the world.
The ‘Hello my name is…’ campaign was launched by Dr Kate Granger, a 33-year-old hospital consultant from Yorkshire who works in elderly care. Dr Granger has terminal cancer and has made it her mission in whatever time she has left to get as many members of NHS staff as possible pledging to introduce themselves to their patients.
The campaign follows Kate’s own experiences in hospital where she became frustrated with the number of staff who failed to introduce themselves to her during her treatment.
This campaign is simple - reminding staff to go back to basics and introduce themselves to patients properly. Kate talks about this as “the first rung on the ladder to providing compassionate care” and sees it as the start of making a vital human connection, beginning a therapeutic relationship and building trust between patients and healthcare staff.
The campaign is being endorsed by an increasing number of well-known figures including David Cameron, Jeremy Hunt, Bob Geldof and Drew Barrymore.
RBCH Chief Executive Tony Spotswood said: “We are delighted to support this campaign. We have been working hard to implement our Trust’s values, which focus on providing excellent patient care. Dr Granger’s ‘Hello my name’ is campaign is mirrored in our values of communicate, improve, teamwork and pride.
“We are also developing a new behaviour framework based on these values so that everyone is clear of the behaviours we expect of each other and towards our patients. One of these behaviour indicators is about the importance of introducing ourselves, making eye contact and engaging in conversation.”
People are invited to support Dr Granger’s campaign on Twitter by sending her a message at @GrangerKate, with a name and the phrase #hellomynameis. To find about more about the campaign, visit www.hellomynameis.org.uk/home.
To find out more about RBCH, please visit www.rbch.nhs.uk.